It’s clinical care for baby soft lips. Exclusive lip renew formula moisturizes and protects lips for a full eight hours. After one week, lips are visibly renewed. 88% experienced more smooth lips. 83% experienced better-looking lips. 82% experienced less dry lips. †Moisturizing lip care for baby soft lips †Lip balm provides eight-hour hydration †Lips are visibly renewed in one week †Clinically tested lip care formula that surges with moisture Step 1. Apply lip balm in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the lip balm across the entire bottom lip. Step 3. Lip balm can be worn alone or under lipstick or lip gloss. Brand Story By Maybelline