For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to BeIn this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award